Quite often in marketing, we make the mistake of always talking about ourselves. It’s always about “us (the company)”, and never about “you (the customer)”. This is because we are so used to marketing with the goal of generating leads and closing deals, by communicating the benefits of the service and showing limited offers. Read more
McDonalds was not loving it as a PAID promotion on Twitter went horribly wrong. The fast food giant promoted the #tag “#McDStories” last week in the hopes of receiving some publicity from the social media website. In return for this a stream of negative Tweets about McDonalds were being shared. Here are some of them: Read more
Over the previous couple of years we’ve seen social media used effectively in revolutions and protests to gain momentum and spread awareness; the Tottenham Riots, the Capture of Bin Laden, every Occupy protest that takes place. The Staffordshire Police are following this trend by issuing information regarding the murder suspect, John Anslow, who escaped from custody around 8. 20 am on Monday 23 January. Read more